ATEEZ has once again proven their dominance in the global music charts with the release of their highly anticipated 10th mini album, ‘GOLDEN HOUR : Part.1‘. The group, known for their powerful performances and unique sound, made a comeback with the title track ‘WORK’ that has taken the music charts by storm.
ATEEZ’s comeback success
ATEEZ made a powerful comeback with their 10th mini album, ‘GOLDEN HOUR: Part 1’ on May 31. The title track ‘WORK’ rose to Bugs’ real-time chart rankings the moment they released it and stayed quite dominating ever since. This great introduction well prepared listeners for other songs knowing that the discoper was made thanks to hits like ‘Golden Hour’, ‘Blind’, ‘Empty Box’, ‘Shaboom’, and ‘Siren’. ATEEZ’s dedication and exceptional skills in the production of this music video have been praised by both fans and reviewers.
Global recognition
The other significant achievement for ‘WORK’ was that it ranked number 1 in Bugs’ chart and the iTunes top songs chart in 17 countries; some of which are; Brazil, Mexico, Saudi Arabia among others. Most of the songs were singles from their minialbums and although the track list may not have been as diverse, this international success helped ATEEZ establish themselves as a K-pop act that has international appeal. The 10th mini album ‘Golden Hour: Part. 1’ also topped the Hanteo Chart of real-time physical albums indicating the groups place and popularity within the industry.
Impressive music video
Spielberg provided technical and directorial assistance for the shooting of the ‘WORK’ music video in Los Angeles, United States. This collaboration proved really beneficial in creating the video that was posted to YouTube as it gained a large number of views and is considered one of the trending music videos featured on YouTube worldwide.
ATEEZ’s musical expression
The group’s ‘GOLDEN HOUR: Part 1 ‘Accordingly’ showcased their optimistic outlook and future aspirations, utilizing the term ‘golden hour’. Hongjoong and Mingi contributed to the eighth album by incorporating their musical talents and creative abilities into the song lyrics. The campaign for American Life by these fans provided the project with personal identification and enhanced its message.
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Continued success and recognition
However, the dominance continued beyond their album release. Both of them are planning for the appearance of MBC’s Show! Music Core, thus stepping up their position in the K-pop world. The group has demonstrated its strength as strong performers with immense talent and dedication to their music.