TREASURE is gearing up for a highly anticipated comeback, as they started filming their new music video this week. YG Entertainment, confirmed that the music video shoot will begin on November 12, featuring elaborate set designs and a range of filming locations to ensure a high-quality production. With filming underway, fans can expect TREASURE’s new song release to be just around the corner.
YG Entertainment has yet to reveal specific details about the song’s title, concept, or official release date. The commencement of music video filming typically signals the final stages of preparation.
Fans and critics alike praised TREASURE’s bold concept and musical evolution with their May digital single, “KING KONG,” and anticipation is high for what the group has planned next. TREASURE is known for live performances and a wide range of musical styles. With a reputation as a trustworthy artist, TREASURE is ready to deliver an unforgettable experience with their comeback with a music video and album.
YG Entertainment has described the new song as a “gift-like” track. They emphasized that TREASURE poured their heart and soul into creating something unique for their fans. YG stated, “We have been working hard to perfect the new song.” It is a gift-like song that TREASURE prepared for a long time with all their heart and soul. We plan to approach you with a different, exciting charm from our previous promotions, so please look forward to it.”
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To complement their new music, TREASURE will embark on extensive promotions through the end of the year. The group is set to perform at high-profile events, including the 2024 Korea Grand Music Awards (KGMA) on November 17 and the 2024 MAMA AWARDS on November 22. These upcoming appearances follow their successful second Asia tour, which spanned 13 cities and 30 performances.
TREASURE’s return promises to be a major highlight in the K-pop scene, as they continue to captivate audiences with each release. The combination of their powerful performances, fresh concepts, and heartfelt connection with fans ensures that this comeback will be nothing short of spectacular.