Dolby Laboratories has officially announced the launch of Dolby Cinema in India, a major milestone for the Indian cinema industry. The expansion is intended to provide Indian cinema audiences with an immersive and high-end theater experience, merging Dolby Vision and Dolby Atmos technologies for the best possible visual and audio quality.
Dolby Cinema: Elevating the movie experience
Dolby Cinema is world-famous for providing a better movie-watching experience. It combines Dolby Vision, a high-dynamic-range (HDR) imaging technology that adds brightness, contrast, and color depth, with Dolby Atmos, a sophisticated audio technology that delivers a multidimensional audio experience. Together, they assure that viewers experience movies the way filmmakers envisioned them, with uncompromising clarity and surround sound.
With India being the world’s second-largest film market, the launch of Dolby Cinema will redefine the experience of going to the cinema in the country. The audience can expect awe-inspiring visuals, crystal-clear sound, and upgraded seating configurations for optimal comfort.
Partnerships and locations
The first Dolby Cinema screens in India will arrive in collaboration with six prominent exhibitors across key cities:
- City Pride in Pune
- Allu Cineplex in Hyderabad
- LA Cinema in Trichy
- AMB Cinemas in Bengaluru
- EVM Cinemas in Kochi
- G Cineplex in Ulikkal
These locations will offer moviegoers the chance to enjoy films with enhanced visuals and superior sound quality, replicating the filmmaker’s creative vision for a truly immersive experience.
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Strategic expansion and collaborations
Dolby Laboratories partnered with PVR INOX, India’s top multiplex chain, to introduce Dolby Cinema in strategic locations. Through this strategic alliance, the technology is to be launched in top-end theaters in major cities, thus making it easily accessible to numerous people.
Kevin Yeaman, Dolby Laboratories’ President and CEO, expressed the company’s commitment to bringing global-standard cinematic experiences. He highlighted that the Dolby expansion into India complements Dolby’s vision of advancing storytelling with innovative audiovisual technologies.
Impact on the Indian film industry
The Dolby Cinema’s entry is designed to benefit filmmakers as well as audiences. Indian filmmakers will gain access to high-end tools for enriching their storytelling, and audiences will be able to see films in a format that brings out every nuance of what they see and hear. The entry is part of the rising trend for quality cinema experience in India, where premium formats like IMAX and 4DX have already established themselves.