The iPhone SE line has become Apple’s favorite way to deliver flagship performance at a lower price point. However, recent leaks suggest that Apple might say goodbye to the SE brand in 2025. But it looks like the company might just stick with another choice, according to a new report. The upcoming budget iPhone will reportedly appear under the name iPhone 16E.
According to reliable leaker Majin Bu, this seems to be the most significant shift in Apple’s strategy to revive its budget lineup. Here is everything we know so far about the new iPhone 16E based on leaks and speculations.
A familiar design with modern upgrades
Details of the leaked iPhone 16E indicate it is going to resemble the design of the iPhone 14. Users will hence have an attractive build, OLED display, and maybe even more svelte bezels than in the iPhone SE 3.
Interestingly, iPhone 16E is also expected to pack the Action button, which made its first debut in the series of iPhone 16. With this feature, users can swiftly access shortcuts in the button according to their requirement, which further adds to Apple’s budget-friendly series. The device would be available in two classic colors, black and white, carrying a minimalist, elegant look about them.
Why the name change?
Dropping the SE branding is in alignment with Apple’s overall efforts to reduce clutter on its product lineup. The iPhone SE 3 which launched in 2022, is reported to have been somewhat of a sales disappointment, due partly to its comparative outdated design compared to most other iPhones.
Positioning the next model as iPhone 16E may brand it under Apple’s flagship line, thus more attractive to customers who would like to enjoy the same feature but at a cheaper price. Rebranding could also serve to justify an increased price for the device.
Expected pricing and release timeline
The iPhone 16E could reportedly start at less than $500, according to a blog post by yeux1122. Such a price would represent an increase from the starting price of the iPhone SE 3 at $429, but a redesign and new features could cushion the higher cost.
According to reports, Apple is going to announce the iPhone 16E in March 2025. This is during spring, which has been the common time for previous iPhone SE releases.
A boost for Apple’s budget lineup
In its attempt to reinvent its affordable offerings, it appears that Apple is trying its best to bring back the budgets with a newer design, a premium feature or two such as the Action button, and an altogether new position under a different name. iPhone 16E will be able to attract a more diverse crowd with value and performance.
Final thoughts
Even though Apple has not publicly confirmed these rumors, the idea of a rebranded budget iPhone already triggered excitement. If the iPhone 16E lives up to the leaks, it may change the expectations for cheap smartphones in 2025. So, while we wait for an official release, one thing is sure: Apple’s next budget model could change the game.
Keep your fingers crossed as Apple gears up to make some major announcements on iPhone 16E.