ASUS announces its latest flagship smartphone in the form of Zenfone 12 Ultra, which is making its official debut on February 6 at 14:30 (GMT+8), a month ahead of its predecessor, the Zenfone 11 Ultra, launched last March. The company made the announcement on X (formerly Twitter) and spread excitement among tech enthusiasts about some superior AI features in photography and significant high-end specifications.
Zenfone 12 Ultra: Breaking away from compact design
As the firm took the bold step last year to ditch its highly popular compact design, ASUS has opted for a more significant, premium Zenfone 11 Ultra. It looks like that has continued with this Zenfone 12 Ultra, as nothing suggests returning to a smaller device in Zenfone 12. ASUS therefore has opted to dial in into its single flagship product, sophisticated enough to fit well in the premium Android market.
The teaser image published along with the announcement, from the company, hints at 4K video recording with locked focus, suggesting improved stability and sharpness for video enthusiasts. Promotional post has also converged around that point, which says that the Zenfone 12 Ultra is going to shake the mobile photography scenario in a big way. ASUS described it as a device that “unlocks the power of AI” and thus inducts users into “a new era of mobile photography excellence.”
What to expect from the ASUS Zenfone 12 Ultra
If ASUS continues with its pattern, the Zenfone 12 Ultra will likely be similar to the ROG Phone 9, just as the Zenfone 11 Ultra was similar to the ROG Phone 8. Based on the pattern and recent leaks, here’s what we can expect in terms of specifications:
- Processor: Qualcomm Snapdragon 8 Elite, delivering flagship performance.
- Display: A 6.78-inch LTPO AMOLED screen, expected to offer smooth visuals with a dynamic refresh rate.
- Battery: A robust 5,800mAh battery to support extended usage.
- Camera System: A triple-lens setup featuring 50MP, 13MP, and 5MP sensors, paired with advanced AI enhancements for superior photography.
- Storage and RAM: Up to 512 GB of storage and 16 GB of RAM, catering to power users.
- Software: Android 15 out of the box, though ASUS’ history of providing limited software updates, typically two years, remains a concern.
- Durability: IP68-rated dust and water resistance for added reliability.
With such a feature-packed package, Zenfone 12 Ultra is headed to compete for the top spots with other flagships, with Samsung’s Galaxy S25 series lined up to debut just before ASUS’ release.
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Can ASUS address software update concerns?
Without a doubt, the hardware will be spectacular, but ASUS has been criticized over its short cycle of software updates. While many of its rivals provide an Android update cycle of three to five years, ASUS lags in behind. It is worth noting that with just two years of updates, the Zenfone 12 Ultra could easily fail to convince long-term Android users who hold it for much more extended software lifetimes.
Finally, as ASUS unveils its latest flagship Zenfone 12 Ultra, we will be bringing the latest news and updates regarding the same.
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