OPPO has announced the official launch of its Reno13 series on November 25th in China. The series will comprise the Reno13 and Reno13 Pro, further complemented with the Enco R3 Pro and OPPO Pad 3. The event will showcase the newest developments within OPPO’s product lineup. So, the consumers become acquainted with the brand’s latest innovations.
Meet the Reno Girl: Song Yuqi of (G)I-DLE
To promote the launch, OPPO announced a celebrity named (G)I-DLE’s Song Yuqi as the brand ambassador for the Reno13 series. Following the overall marketing plan, not only can new products under the Reno lineup attract a wider audience but also become a new advertising channel.
A first look at the OPPO Reno13 Pro design
OPPO disclosed several aspects of the Reno13 series, such as its flat screen and a triple rear camera setup. In line with the previous renders, the device will sport a metallic frame which completes its premium look. The OPPO Reno13 Pro will come in different forms including 12 GB + 256 GB, 12 GB + 512 GB, 16 GB + 256 GB, 16 GB + 512 GB and 16 GB + 1 TB capacity options, to suit everyone’s storage needs.
OPPO Reno13 Pro teased in stunning purple
The purple variant shines in 12 GB + 256 GB, 12 GB + 512 GB, 16 GB + 512 GB, and 16 GB + 1 TB models. With its metal casing, the OPPO Reno13 Series promises a rigid yet fashion-forward design that will most likely hit a spot with many consumers who prefer a fashionable gadget that can stand its ground in action.
Processor and display
The new OPPO Reno13 Pro will feature a MediaTek Dimensity 8350 chip, an improvement further than the Dimensity 9200+ chipset used in the former model. This new chipset should provide better processing speeds and efficiencies in handling demanding tasks.
The OPPO Reno13 Series will come with a 6.83-inch 1.5K quad micro curved display with uniform bezels. It is in order to produce better viewing experience, thanks to its enhanced color accuracy and clarity for media consumption or gaming.
Camera system
The OPPO Reno13 Pro will come with a 50MP main, an ultra-wide lens of 8MP, and a 50MP telephoto lens. The front side will comprise a 50MP camera that allows superior quality selfies and video calls. This camera setup promises versatile photography for various shooting conditions.
ColorOS 15 and new features
The Reno13 series is powered by ColorOS 15, along with numerous new features. Most outstanding of this is the addition of the wireless data transfer feature, enabling users to transfer their contents directly between OPPO devices and iPhones using the O+ app of interconnection. As so presented, the user should effortlessly shift between different devices or share contents across different platforms.
Launch event details
The OPPO Reno13 series will make its official debut on November 25th in China. During the event, the company will detail more about the smartphones, as well as the Enco R3 Pro and the Pad 3. As is usual with OPPO, the world will be watching its event for all the new updates in its smartphone technology developments.