Apple has officially announced its annual fall event, set for Tuesday, September 9, 2025, at its Apple Park campus in Cupertino, California. The company shared the news this morning, inviting select media members to attend in person. The event will begin at 10:00 a.m. PT (10:30 p.m. IST), with global audiences able to watch via live streams on Apple’s website, YouTube, and the Apple TV app.
The event, themed “Awe Dropping”, is anticipated to showcase a major lineup of new products, led by the iPhone 17 series and updated Apple Watch models.
iPhone 17 series: Introducing the ultra-thin iPhone 17 Air
The highlight of Apple’s September event will be the iPhone 17 series, which includes:
- iPhone 17 Air – Apple’s thinnest and lightest iPhone to date, replacing the former “Plus” model. Expected to feature a 6.6-inch display, Apple C1 modem, and a single-lens rear camera. Rumors suggest a thickness of just 5.5 mm, making it a standout in the lineup.
- iPhone 17 – The standard model, expected to include Apple’s A19 chip.
- iPhone 17 Pro and Pro Max – Featuring a durable aluminum frame, a redesigned pill-shaped rear camera module, and possibly ProMotion displays across the line. The Pro models may come in new colors, including orange and dark blue, while the iPhone 17 Air could be available in light blue.
The Pro models are rumored to include upgraded cameras, potentially with a 48-megapixel telephoto lens offering up to 8x optical zoom. Apple is also expected to introduce new TechWoven fabric cases compatible with straps and lanyards.
Apple Watch updates: Series 11, Ultra 3, and SE 3
For the first time in three years, Apple is set to refresh all Apple Watch models simultaneously:
- Apple Watch Series 11 – Expected improvements in performance and health tracking.
- Apple Watch Ultra 3 – Rumored to feature satellite connectivity for emergency situations in remote areas.
- Apple Watch SE 3 – Entry-level option with updated features for cost-conscious consumers.
AirPods Pro, HomePod Mini, and Apple TV 4K rumors
Alongside new iPhones and Apple Watches, Apple may also unveil:
- AirPods Pro 3 – Featuring improved active noise cancellation, better sound quality, and in-ear heart rate monitoring.
- HomePod Mini refresh – Details remain limited.
- Apple TV 4K refresh – Expected to include updated hardware for streaming and gaming.
Software launches: iOS 26, iPadOS 26, macOS Tahoe, and more
Apple is also likely to announce launch dates for its latest software updates:
- iOS 26
- iPadOS 26
- macOS Tahoe
These updates will bring new features, security improvements, and enhancements across Apple devices.
Interactive “Awe Dropping” event features
Apple has introduced a unique interactive Apple logo on its website in celebration of the event. Users can manipulate the animated logo on iPhone, iPad, and Mac devices, with colors shifting from blue to orange. The design resembles a thermal map, possibly hinting at the new iPhone color options.
Users can add the Apple Event to their calendars for reminders, and YouTube viewers can select the “Notify me” option to watch the livestream in their local time.
- Related: Apple reportedly planning dual front cameras for the upcoming M5 iPad Pro, says Mark Gurman
What to expect: Top highlights
- Ultra-thin iPhone 17 Air – Apple’s thinnest iPhone ever with a single-lens camera.
- Redesigned Pro camera – Larger, pill-shaped camera bump with enhanced durability.
- Apple Watch Ultra 3 satellite connectivity – Emergency features for remote areas.
- AirPods Pro 3 heart rate monitoring – Health-focused audio accessories.
- New Colors and accessories – iPhone 17 Pro in orange/dark blue, TechWoven cases, and lanyard support.
How to watch
Apple will stream the September 9, 2025 “Awe Dropping” event live on:
- Apple Events – Apple
- Apple TV app
- YouTube – Users can click the event placeholder and enable notifications to be alerted when the livestream starts.
For those unable to watch live, full coverage will be available on oneilynews.com and the Oneily Gadget X (formerly Twitter) account.