Porsche is bringing a unique, immersive experience to fans of its iconic 911 model with the release of a new app for the Apple Vision Pro. Designed to coincide with the launch of the Porsche 911 Spirit 70, the app lets users explore the automotive world of the 1970s. It allows them to design and customize their own version of the Porsche 911 Spirit 70 in rich detail.
A journey back to the 1970s
he Porsche 911 Spirit 70 app is designed to transport users back to the heart of the 1970s. This decade was pivotal for both automotive design and Porsche’s history. With this app, Porsche fans can dive deep into the design elements that made the app special.
Boris Apenbrink, Director of Exclusive Manufaktur Limited Series & Options at Porsche, stated, “With the Porsche’s 911 Spirit 70 app for the Apple Vision Pro, we want to give our customers and fans a journey back to the 1970s. This decade was characterized by colors, materials, and many Porsche successes that continue to shape our heritage today.”
Customization features and interactive tutorials
The app offers an interactive, hands-on experience for users. It guides them through the process of customizing their vehicle step by step. The app allows users to experiment with over ten iconic Porsche vehicle colors from the ’70s. It also offers detailed descriptions and historical insights that enhance the customization process. Users can also explore unique decorative stripes, distinctive seating patterns, and historic race numbers that further personalize the car.
Lars Krämer, Manager of Innovations at Porsche, emphasized the importance of the app in bringing Porsche’s legacy to life: “With this app, our customers gain deep insights into the creation process of the iconic designs of the decade and can digitally customize their dream vehicle.”
Innovative technology for a seamless experience
Leveraging the spatial computing capabilities of the Apple Vision Pro, the app uses advanced 3D rendering technology. This projects high-quality representations of colors and materials onto a digital vehicle model in real time. This allows users to view their customizations from every angle and visualize their dream car as it would appear in the real world.
The app also includes interactive tutorials that help users optimize their personalization journey, ensuring that both newcomers and seasoned Porsche enthusiasts can make the most of the customization experience.
Additional personalization options
Once the design is complete, users have the option to further personalize their 911 Spirit 70 in the Car Configurator. Alternatively, they can create an Apple Wallet Pass with detailed information about their customized vehicle.
Availability of Porsche 911 Spirit 70 app
The Porsche 911 Spirit 70 application will be available for free in the Apple App Store for the Apple Vision Pro, coinciding with the release of the Porsche 911 Spirit 70. This collaboration brings together Porsche’s iconic heritage and the latest advancements in spatial computing.
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