Author: Aditya Rasik

  • Rockstar Games announces delay for Grand Theft Auto VI, release pushed to May 26, 2026

    Rockstar Games announces delay for Grand Theft Auto VI, release pushed to May 26, 2026

    Rockstar Games has officially pushed back the release date for Grand Theft Auto VI to May 26, 2026, rescheduling it from its formerly rumored fall 2025 timeline. The firm announced the statement on its official website, marking an important development in the launch of arguably the most-hyped game in recent times.

    Rockstar cites quality and player expectations for delay

    In a statement posted, Rockstar Games directly spoke to fans, acknowledging their high expectations and reiterating its commitment to quality.

    “We are very sorry that this is later than you expected,” the company said. “The interest and excitement surrounding a new Grand Theft Auto has been truly humbling for our entire team. We want to thank you for your support and your patience as we work to finish the game.”

    Rockstar reinforced its long-held game development philosophy of putting utmost concern on fulfilling and surpassing player expectations. “GTA VI is no different,” the statement went on, highlighting the developer’s choice to take a little more time to provide a finished and top-notch experience.

    The delay becomes official, confirming industry speculation

    While a particular release date had not been previously announced for 2025, the absence of updates over the last few months had created speculation in the gaming world and among analysts. The official delay to May 2026 now brings clarity and establishes a definite timeline for what many see as a milestone title in gaming.

    Take-Two Interactive, Rockstar’s parent company, will report quarterly financials on May 15. Industry analysts anticipate the delay of GTA VI being a key point of discussion in the earnings call as investors and media ask for guidance on the decision and how it might affect Take-Two’s financial outlook.

    What we know about Grand Theft Auto VI so far

    Though there was limited official confirmation, hype around Grand Theft Auto VI continued to build. Rockstar premiered a teaser trailer in December 2023, announcing that the game would be based in Vice City, a fictional Miami, and the wider state of Leonida. The game’s story will supposedly revolve around Lucia, a female lead engaged in high-level crime with a male business partner.

    GTA VI signifies the return of the franchise after over a decade since Grand Theft Auto V debuted in September 2013. The game went on to become one of the highest-selling games of all time, with more than 210 million copies distributed worldwide, data provided by Take-Two reports.

    A measured delay in a high-stakes release

    Though impatient fans rarely welcome delays, Rockstar’s reputation for releasing high-quality, award-winning games often justifies its conservative development schedule. Thus, delaying GTA VI to May 2026 fits into the company’s prolonged history of quality-driven launches.

    With the announcement now public, attention will turn to near-future milestones, such as possible new trailers, gameplay reveals, and the May 15 Take-Two Interactive earnings call.

  • Samsung Galaxy S25 Edge teased for May 13, ‘Beyond Slim’ launch poster leaked

    Samsung Galaxy S25 Edge teased for May 13, ‘Beyond Slim’ launch poster leaked

    Samsung’s long-awaited Galaxy S25 Edge, one of the most talked-about smartphones with an ultra-slim design, is finally about to hit the market. The phone, described as the most design-oriented offering from the company to date, has been under speculation for several months. Following a string of teasers and preliminary sightings, the launch date of the Galaxy S25 Edge appears to be imminent, with leaks pointing to a May 13 release in South Korea.

    Hints From Samsung’s Q2 earnings call

    During its Q2 earnings call on April 30, Samsung made strong hints that the Galaxy S25 Edge is to be released shortly. The company confirmed the presence of the phone outright, with spokesperson Daniel Araujo declaring, “With the S25 series, including the soon-to-be added Edge, we will continue flagship-centric sales, along with seasonal promotions and sustained marketing efforts.”

    The call also referred to the Galaxy S25 Edge as “soon-to-launch” and put it in the company’s “Q2 outlook” — a time frame running from April to June. Samsung did not name a launch date, but its previous Unpacked events tend to happen during this period.

    Leak suggests May 13 unveil

    Promotional photos posted by trusted leaker Evan Blass on X (formerly Twitter) highlight the text “Beyond slim” and a date in Italian — “13 maggio 2025”. It means Samsung will officially launch the Galaxy S25 Edge on May 13, 2025.

    Based on these leaked images, the phone will initially become available in Samsung’s domestic market of South Korea before expanding to other markets, such as the US, later in the month. Similar to past Samsung flagship launches, the company is likely to pilot demand in its native country before expanding availability to global markets.

    This date coincides with earlier reporting by SamMobile, which reported May 13 as the anticipated reveal date. Pre-orders would reportedly start shortly after, with the device hitting Chinese and South Korean markets around May 20 and reaching U.S. shores by May 30, the same source said.

    “Beyond slim” design

    The teaser photos released with the May 13 launch date further emphasize the Galaxy S25 Edge’s major selling point: its incredibly thin profile. The phone is likely the thinnest phone Samsung has ever made, with a design so thin that it could set a new industry standard. The term “Beyond slim” prominently displayed in the teaser suggests just how much emphasis Samsung has put into making the Galaxy S25 Edge a visually appealing, ergonomically comfortable device.

    The teaser also features the silhouette picture of the phone, providing fans with a closer examination of the edge-to-edge screen and the slim profile that the phone is believed to have. Though the information is scarce, these first glimpses have already generated anticipation among fans waiting to know the differences between the Galaxy S25 Edge and its lineage in design and performance.

    Galaxy Unpacked event likely to be virtual

    Samsung has yet to schedule an official Galaxy Unpacked event for the S25 Edge, but assuming the May 13 launch date becomes a reality, a virtual reveal becomes more likely. Physical launch events typically involve pre-event invitations — something yet to happen, which makes an in-person unveil less likely in light of the short lead time.

    Interestingly, May 13 is a Tuesday, whereas Samsung habitually positions product announcements mid-week, either on Wednesdays or Thursdays. This information implies that there is some room for maneuver in the specific date, although the existing timeline does seem in line with recent developments in Samsung’s product launch policy.

    What else is coming?

    Aside from the Galaxy S25 Edge, Samsung’s earnings call also talked about future revisions to its Galaxy Z foldable phones and the Galaxy Watch series. Although specific details or information regarding those products remain undisclosed.

  • Aston Martin unveils the DBX S: A high-performance luxury SUV with enhanced power and design

    Aston Martin unveils the DBX S: A high-performance luxury SUV with enhanced power and design

    Aston Martin has unveiled the DBX S, the latest member of its range, with a performance-oriented SUV taking center stage in luxury motoring. An extension of the dynamic charm of the DBX707, the DBX S integrates cutting-edge engine technology, improved performance aspects, and an even more assertive look. Evidently, this latest flagship SUV offers an exciting drive experience, with increased power, less weight, and advanced design features, making it the best bet in the luxury SUV category.

    A legacy of performance

    The DBX S continues Aston Martin’s decades-long convention of applying the ‘S’ designation to denote high-performance derivatives of its cars. Nevertheless, it’s the initial car to wear the ‘S’ badge was the legendary Vanquish S, which premiered at the 2004 Paris Motor Show. With this new version, Aston Martin shows that lighter, more potent variants are still at the center of its production strategy, giving enthusiasts an exhilarating driving experience without compromising luxury.

    Aston Martin CEO Adrian Hallmark said, “The introduction of DBX S not only reaffirms our commitment to producing the most exciting, rewarding, and beautiful cars, but it also sends a powerful statement of intent about our ambitions for the Aston Martin brand.”

    Upgraded engine and enhanced performance

    At the heart of the DBX S is a revised version of Aston Martin’s 4.0-Litre Twin-Turbo V8 engine. The engine takes advantage of turbocharging technology from the forthcoming Valhalla supercar, such as increased compressor wheels and internal refinements, to deliver a 20PS power boost, taking the total output to 727PS. Eventually, this performance enhancement allows the DBX S to reach 0-62mph in only 3.3 seconds, with a top speed of 193 mph (310.6 km/h), preserving the model’s outstanding performance reputation.

    The DBX S also includes an updated exhaust system that enhances the characteristic V8 sound of the engine, introducing even more character to the drive. The pioneering 9-speed ‘wet clutch’ transmission, which sends torque to the front and rear wheels, also provides an unparalleled driving experience, with better acceleration and more forceful downshifts in sporty driving modes.

    Weight reduction and advanced materials

    To emphasize performance, the DBX S sheds considerable weight using light materials and smart design choices. Moreover, the available carbon fiber roof, the biggest such component ever to be installed on an Aston Martin, saves 18 kg and reduces the car’s center of gravity for enhanced stability and agility. For the first time ever, Aston Martin provides magnesium wheels as an option, which reduces a further 19 kg of unsprung mass, improving ride comfort and steering accuracy. Together, these materials make the DBX S lighter and more agile, making it the superior car for any road.

    Aesthetic and functional design enhancements

    The DBX S boasts some visual touches that echo its dynamic prowess. The front sports a clean black vaned grille, with the side sills featuring upturned air splitters for maximum airflow. Whereas, the rear of the car is characterized by stacked quad exhausts, complementing the car’s aggressive stance. Optional carbon fiber items, such as the rear bumper and diffuser, shed vehicle mass while adding to the SUV’s sophisticated look.

    The interior of the S version is equally impressive, featuring a bespoke ‘S’ theme in the herringbone pattern on the seats and headlining. Across the cabin, premium Alcantara and half-aniline leather has been used to create the perfect balance of luxury and sportiness. The DBX S is also outfitted with Aston Martin’s in-house designed infotainment system and a high-performance 800w 14-speaker sound system, an optional 1,600W Bowers & Wilkins system being available for serious audiophiles that want world-class sound.

    The future of Aston Martin’s SUV lineup

    The DBX S is the new signature lineup of Aston Martin SUVs, combining state-of-the-art technology with the marque’s classic style and performance. With both its powertrain and design having been upgraded, it will rewrite the rulebook on high-performance luxury SUVs. Available for order now, deliveries of the DBX S will commence in Q4 2025 and signal the beginning of a new era in Aston Martin’s illustrious history.

  • 2025 Royal Enfield Hunter 350 launched in India starting at ₹1.5 lakh – Full variant breakdown

    2025 Royal Enfield Hunter 350 launched in India starting at ₹1.5 lakh – Full variant breakdown

    Royal Enfield has introduced the 2025 Hunter 350 in India with a variety of notable upgrades to enhance rider comfort, ride quality, and technology. Priced from ₹1.5 lakh (ex-showroom) at launch, the new model continues to be affordable while fixing most of the last generation’s ills. One of the company’s top-selling models, the Hunter 350’s new version remains true to its city-friendly nature while progressing in significant ways.

    Key mechanical and ride enhancements

    The biggest update to the 2025 Royal Enfield Hunter 350 is its redesigned rear suspension system. The new system features progressive springs that eventually replace the old fixed-rate springs, providing greater comfort and stability across different road surfaces. In addition, Royal Enfield has enhanced the seat foam density to offer a softer riding experience and moved the handlebar closer to the rider for a more relaxed rider triangle.

    Moreover, the ground clearance has risen by 10 mm, now being 160 mm, due to a slight exhaust re-routing. These are likely to greatly improve day-to-day usability without detracting from the motorcycle’s agility.

    Royal Enfield has introduced a slip-and-assist clutch on the 2025 Hunter 350, the first time this technology appears on a 350cc model, to deliver smoother gear changes and reduce clutch lever effort, especially in stop-and-go city traffic.

    Enhanced technology features

    Technology receives a decent shot in the arm on the 2025 Hunter 350. The bike now boasts an LED headlamp, like that on other contemporary Royal Enfield offerings, that provides enhanced lighting and improved style. The Tripper Navigation pod, which was optional earlier, now comes as standard across all models with turn-by-turn navigation coupled with the rider’s smartphone.

    Charging requirements are met with the addition of a USB Type-C port on the top trims, while the base trim has a USB Type-A port. This little but important upgrade makes the bike more practical for daily use.

    Design and variant updates

    In terms of design, the 2025 Hunter 350 receives a subtle facelift with fresh color choices being added across variants. The Dapper (mid) variant now features a new Rio White hue, and the range-topping Rebel variant features London Red and Tokyo Black to match its aggressive styling. These new colors bring a modern touch while keeping the bike’s retro-modern character intact.

    The variant-wise pricing in India is as follows (ex-showroom):

    • Factory Black (Base Trim): ₹1,49,900
    • Rio White, Dapper Grey (Mid-Trim): ₹1,76,750
    • London Red, Tokyo Black, Rebel Blue (Top Trim): ₹1,81,750

    Engine and chassis remain unchanged

    Mechanically, the 2025 Hunter 350 is the same as the previous model. It still employs the tried-and-tested 349cc air-cooled, single-cylinder motor delivering 20.2 horsepower and 27 Nm of torque. The motor comes paired with a 5-speed transmission and a twin-downtube spine frame.

    Braking is handled by a 300 mm front disc and a 270 mm rear disc, dual-channel ABS on all trims. The bike uses 17-inch alloy wheels (spoked wheels on the lowest Indian trim), with 110/70 front and 140/70 rear tubeless tires.

    2025 Royal Enfield Hunter 350 specifications: Top/Mid vs. Base variant

    CategorySpecificationTop & Mid-VariantsBase Variant
    EngineTypeSingle Cylinder, 4-Stroke, Air-Oil CooledSame as Top/Mid
    Displacement349ccSame as Top/Mid
    Bore x Stroke72 mm x 85.8 mmSame as Top/Mid
    Compression Ratio9.5 : 1Same as Top/Mid
    Maximum Power20.2 bhp @ 6100 rpm (14.87 kW)Same as Top/Mid
    Maximum Torque27 Nm @ 4000 rpmSame as Top/Mid
    Ignition SystemElectronic Fuel Injection (EFI) (Conti)Same as Top/Mid
    ClutchWet, Multi-PlateSame as Top/Mid
    Gearbox5-Speed Constant MeshSame as Top/Mid
    LubricationWet Sump, Forced LubricationSame as Top/Mid
    Engine OilSAE 15W50 API SL, JASO MA2, Semi-SyntheticSame as Top/Mid
    Air CleanerPaper ElementSame as Top/Mid
    Engine StartElectricSame as Top/Mid
    Chassis & SuspensionChassis TypeTwin Downtube Spine FrameSame as Top/Mid
    Front SuspensionTelescopic, 41 mm ForksSame as Top/Mid
    Rear SuspensionTwin Shock Absorbers with 6-Step Adjustable PreloadSame as Top/Mid
    DimensionsWheelbase1370 mmSame as Top/Mid
    Ground Clearance160 mmSame as Top/Mid
    Length2055 mmSame as Top/Mid
    Width810 mm (without mirrors)Same as Top/Mid
    Height1070 mm (without mirrors)Same as Top/Mid
    Seat Height790 mmSame as Top/Mid
    Kerb Weight181 kg (with 90% fuel & oil)Same as Top/Mid
    Fuel Tank Capacity13 litresSame as Top/Mid
    Brakes & TyresFront Tyre110/70–17” 54P, Alloy, Tubeless100/80–17” 52P, Spoke, Tube Type
    Rear Tyre140/70–17” 66P, Alloy, Tubeless120/80–17” 61P, Spoke, Tube Type
    Front Brake300 mm Disc, Twin-Piston Floating CaliperSame as Top/Mid
    Rear Brake270 mm Disc, Single-Piston Floating Caliper153 mm Drum, Single Lead Internal Expanding
    ABSDual-Channel ABSSingle-Channel ABS
    ElectricalsElectrical System12 Volt — DCSame as Top/Mid
    Battery12V, 8Ah VRLA (Maintenance Free)Same as Top/Mid
    HeadlampLED: 12V, 16.5W/11W (with FPL 12V, 1.65W)Halogen: 12V HS1 — 35/35W
    Tail LampLED: 13.5V, 0.5W/4.8WBulb: 12V, 21/5W
    Turn Signal Lamp12V, 10W × 2 pairs (Front & Rear)Same as Top/Mid
    Instrument ClusterDigi-Analog (KMPH, Single Scale)Same as Top/Mid
    USB ChargerType-C Fast ChargingType-C Port (No fast charging mentioned)

    Author’s remarks

    The Royal Enfield Hunter 350 in 2025 is not only a facelift but includes significant changes that respond to prior user feedback along with improved ride comfort, ease of use, and technology integration. With competitive pricing and more features, the new Hunter 350 solidifies its position as one of the most affordable and desirable motorcycles by Royal Enfield.

  • Amazon India introduces 6-layer strategy to strengthen security amid rising e-commerce fraud

    Amazon India introduces 6-layer strategy to strengthen security amid rising e-commerce fraud

    As India’s digital economy continues to thrive, there is an unfortunate undercurrent, the increasing cases of fraud and misconduct on e-commerce platforms. As millions of Indian consumers flock to the convenience of online shopping, a small but pervasive group of fraudsters is creating new challenges in the ecosystem.

    A recent PwC India report highlights that platform-based activities, such as e-commerce, account for 57% of fraud cases in the online world. Here, Amazon India has been a key player in building trust and safety, using an array of security features and AI-based tools to safeguard consumers and sellers alike.

    Growing digital adoption, rising security threats

    India’s e-commerce industry has experienced a rapid spike in adoption but at the expense of increased deceitful behavior:

    • Seller Malpractices: Sellers on marketplaces like Amazon.in have been found engaging in malicious activities, such as delivering counterfeit or damaged products, which erode consumer confidence.
    • Supply Chain Manipulations: Little fulfillment network affiliates have allegedly substituted authentic products with counterfeit products or manipulated delivery status, deterring customer satisfaction.
    • Customer Abuse of Policies: A minority of customers have abused customer-friendly return and refund policies inappropriately, again stressing seller relationships and marketplace equity.

    Amazon’s multi-layered security response

    In response to these emerging threats, Amazon India has undertaken a variety of measures designed to strengthen security, protect customers, and assist sellers:

    • One-Time Password (OTP) Verification: OTP is requested during delivery for premium items to ensure that the package is delivered securely to the intended party.
    • Advanced Seller Verification: Amazon implements tough onboarding processes and regular verifications to prevent fraudulent sellers from joining the platform.
    • Tamper-Evident Packaging: Amazon seals packages with uniquely identifiable, tamper-evident bags. Amazon requests customers to refuse any visibly tampered packages.
    • Open Box Delivery: For certain items, customers can examine the product in the company of the delivery partner prior to acceptance, thus verifying product quality and authenticity.
    • AI-Powered Monitoring: Machine learning algorithms at Amazon monitor for abnormal patterns and actively detect and prevent suspicious behavior on the platform.
    • 24/7 Customer Support: There is a support team that works continuously to resolve any issues that the customers or sellers might encounter.

    “As a customer-centric company, we’re committed to fostering a safe and trusted shopping experience,” said Akshay Sahi, Director & Head of Amazon Prime, Speed & Fulfillment Experience, India. “We encourage our customers to actively participate in safeguarding their online shopping by remaining vigilant and adhering to recommended security practices.”

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    What customers can do to stay safe

    While Amazon keeps investing in platform security, consumers also have a role to play in ensuring a safe e-commerce environment. Here are some best practices:

    • Verify OTPs Personally: Share OTPs only in person with delivery personnel. Never share them over calls or messages.
    • Inspect Deliveries: Inspect for tampering and confirm contents during open box deliveries. Refuse suspicious packages on the spot.
    • Follow Proper Return Procedures: While requesting a return, take care that everything from accessories, guides, and tags is complete and well packaged.
    • Beware of Impersonators: Speak only on genuine Amazon platforms. Ensure that the authenticity of the emails can be verified with an Amazon smile logo.
    • Report Issues Promptly: Immediately inform customer care with all information in detail to facilitate prompt action.

    A collective effort to combat e-commerce fraud

    As India’s digital commerce ecosystem grows bigger, so does the responsibility of all stakeholders—platforms, sellers, and customers—to safeguard its integrity.

    Amazon’s efforts toward creating a secure and open environment are not only pre-emptive but also inclusive. Amazon also assists sellers directly through programs like Safe-T claims, efficiently resolving disputes related to deliveries or payments.

    The fight against e-commerce fraud is far from over. With everyone’s watchfulness and constant innovation, India’s online marketplace can stay a safe, secure, and booming destination for everyone.

  • iPhone 17 Air dummy models leaked: Apple’s ultra-thin design revealed

    iPhone 17 Air dummy models leaked: Apple’s ultra-thin design revealed

    Apple is planning to release a brand-new member of its iPhone 2025 lineup: the iPhone 17 Air, which is a seriously thin phone set to be the thinnest iPhone ever out. As shown by recent leak and hands-on teasers such as a just-released new video by technology YouTuber Lewis Hilsenteger at Unbox Therapy, the iPhone 17 Air will come to market this fall alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.

    iPhone 17 Air dummy model reveals thinnest iPhone yet

    The iPhone 17 Air should be around 5.5 mm thick, much thinner than the speculated 8.725 mm thickness of iPhone 17 Pro models. Apple hasn’t yet announced the dimensions, but the dummy units demonstrated by Hilsenteger provide a close-up view of what can be Apple’s most daring design change in years.

    To counter structural concerns with such a thin profile, Apple is using a titanium and aluminum frame, selected for their strength-to-weight ratio. The choice of materials aims to prevent a repeat of the 2014 “bendgate” debacle, when several iPhone 6 Plus models bent under pressure.

    Display size adjustments for durability

    The iPhone 17 Air will have a 6.6-inch screen, a bit short of Apple’s initial internal design to have a 6.9-inch screen. The reduction is reportedly due to concerns that a larger screen would weaken the structural integrity of such a thin phone.

    By reducing the screen size and concentrating on toughness, Apple seems to be prioritizing everyday practicality over screen estate. The 6.6-inch display still provides an expansive view with fewer chances for bend-related issues.

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    Efficiency gains to offset smaller battery

    One of the biggest issues with ultra-thin smartphones is battery life, and Hilsenteger expressed doubts in his video about whether the iPhone 17 Air’s small frame can accommodate a battery that will provide all-day performance. Apple is reportedly tackling this issue from several angles.

    First, Apple is reportedly cutting more camera hardware from the Air model, most likely confining it to a single- or dual-lens configuration, to make room internally for the battery. Second, Apple will incorporate a new C1 modem chip Apple has designed in-house that should be more power-efficient than what has come before.

    With the software optimizations, these changes should maintain battery performance on a par with existing iPhone models, even with the slim profile of the iPhone 17 Air.

    Market expectations and broader implications

    The upcoming launch of iPhone 17 Air demonstrates Apple’s consistent effort to grow its product portfolio through engineering ingenuity. Although pricing and exact availability remain undisclosed, the latest model is expected to appeal to those who prioritize compact design and portability without compromising core performance.

    As Apple continues to dominate in hardware innovation, the iPhone 17 Air has the potential to impact future design trends in the industry, particularly if it can provide a solid user experience in an ultra-thin device.

  • Apple’s iPhone 17e nears trial production, May 2026 launch tipped by supply chain leak

    Apple’s iPhone 17e nears trial production, May 2026 launch tipped by supply chain leak

    Apple is said to be gearing up for trial production of its upcoming mid-range phone, the iPhone 17e, for release in late May 2026. The information comes through Fixed Focus Digital, a WeChat-based leaker with reliable news gathered from Apple’s Chinese supply chain.

    iPhone 17e progressing toward trial production

    As reported by Fixed Focus Digital, the iPhone 17e is close to reaching a major milestone in its production cycle, which means Apple is right on schedule for a second quarter launch in 2026. Although the date remains unconfirmed, the leaker stated that Apple will soon initiate production trials, paving the way for an early May release.

    This coincides with Apple’s latest move towards bringing more budget-friendly mid-cycle devices, especially the launch of the iPhone “e” series. The iPhone 16e released in February 2025 was the pioneering model and looks to have paved the way for subsequent models like the 17e.

    Positioning in the mid-range market

    The iPhone 17e will likely battle in the mid-range smartphone market, a category held tightly by companies such as Xiaomi, Redmi, and vivo, particularly in China. Such competitors tend to launch their products in the same quarter, so the market is highly competitive in terms of timing and features, which can play a major role in market share.

    For those who are unaware, the iPhone 16e, priced from $599, boasts a 6.1-inch OLED screen, Face ID, Apple A18 chip, and USB-C port, which will be an attractive choice for buyers looking for top-notch features at a more affordable price tag. The iPhone 17e will probably follow the same strategy with incremental hardware advancements.

    History of accurate leaks

    Fixed Focus Digital has an increasing track record of reliable Apple-related leaks. In December 2024, the same leaker accurately forecasted the iPhone 16e name when all reports still anticipated an iPhone SE refresh. A day prior to the iPhone 16e announcement, the leaker spoke of a new project codename seen in Apple’s supply chain, thought to be related to the iPhone 17e.

    Although Apple has yet to officially reveal the existence of the iPhone 17e, supporting information came from Consumer Intelligence Research Partners (CIRP), which also predicted a new “e” model for the year 2026. CIRP previously, however, had indicated a different February launch, leaving one to wonder if Apple is testing a less rigid launch pattern for its mid-range series.