CRAVITY has officially announced their much-anticipated 2nd full-length album, ‘Dare to Crave,’ which is scheduled for release on June 23, 2025. The group shared the news through a visually striking concept film and logo motion video, both of which hint at a bold transformation in artistic direction and identity.
Unpacking the concept film and logo transformation
CRAVITY unveiled a concept film that offers a glimpse into the artistic theme of Dare to Crave. The film opens with the phrase, “Of Things That Come Too Easily,” followed by vivid imagery including falling grapes and scenes of pollution and discarded objects. These visuals set a reflective tone, as the members—starting with Sungmin—intensely consume grapes, symbolizing a deeper craving or desire.
The video’s dynamic pacing and creative transitions build toward a powerful climax where the phrase “Crave Gravity” merges visually with grapes to form the group’s name, CRAVITY. This creative direction highlights a new interpretation of the group’s identity, emphasizing how “Crave” and “Gravity” fuse to define their evolving concept.
Following the concept film, CRAVITY revealed a new logo through an intriguing motion video. The animation depicts a grape transforming into a living organism, then morphing into the letter ‘C’. The final logo appears crafted from what resembles grape stems. This transformation contrasts with their previous logo, which featured a planet-piercing design, and hints at a fresh, organic approach to their brand identity.
A highly anticipated return after 7-month
‘Dare to Crave’ will be CRAVITY’s first full-length album release in nearly three years, following ‘Liberty: In Our Cosmos’ Part 2 in March 2022. This comeback arrives about seven months after their previous release, ‘Find the Orbit’.
Meanwhile, CRAVITY has announced their 2nd full-length album ‘Dare to Crave,’ scheduled to release on June 23.